Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.
Have you ever had a client object to the writing style you've used in their copy? Steve Slaunwhite explains how you can make sure you're using the correct writing style for the client.
Filetype: MP3 - Size: 22.12MB - Duration: 16:03 m (192 kbps 44100 Hz)
This week, Steve Slaunwhite gives you tips for writing B2B radio ads. Discover what it means to “write for the ear” and how writing for radio ads is different than other B2B projects.
Filetype: MP3 - Size: 26.44MB - Duration: 19:12 m (192 kbps 44100 Hz)
While many B2B companies don't advertise on the radio, there are some who do. In the first of a two-part series, Steve Slaunwhite explains how you can find companies who use radio and get the opportunity to write the script.
Filetype: MP3 - Size: 21.58MB - Duration: 15:39 m (192 kbps 44100 Hz)
Website projects are profitable high-profile projects. If you shine on a website project, you're likely to get more business from the client. Follow these strategies to manage a website writing project like a pro.
Filetype: MP3 - Size: 30.58MB - Duration: 22:06 m (192 kbps 44100 Hz)
Steve SlaunSetting your goal is the first step but if you don't do the second step, you're unlikely to achieve the goal. Steve Slaunwhite explains what you can do to drastically increase the chance of accomplishing your most important goals. white
Filetype: MP3 - Size: 19.79MB - Duration: 14:15 m (192 kbps 44100 Hz)
A client asks for major revisions after you're done or they change direction in the middle of the project. How do you handle this awkward situation and when do you charge for the extra work?
Filetype: MP3 - Size: 26.6MB - Duration: 19:12 m (192 kbps 44100 Hz)
When you're looking at a niche or target market, how do you know if it's one where you can find plenty of clients? Steve Slaunwhite shares tips on evaluating a niche so you can choose one where your business will thrive.
Filetype: MP3 - Size: 23.91MB - Duration: 17:14 m (192 kbps 44100 Hz)
No matter how many articles or blogs you write, they all fall into one of four master topic categories. Steve Slaunwhite outlines the four categories and explains the goal of each one.
Filetype: MP3 - Size: 18.87MB - Duration: 13:34 m (192 kbps 44100 Hz)
Selecting a target market or niche will often lead to faster success. But can local businesses be a viable niche? Steve Slaunwhite explores the potential as a local B2B specialist.
Filetype: MP3 - Size: 23.16MB - Duration: 16:42 m (192 kbps 44100 Hz)
One of the characteristics of B2B that many writers like is the prevalence of short copy. But there are some exceptions. Steve Slaunwhite explains when long form copy works in B2B.
Filetype: MP3 - Size: 30.96MB - Duration: 22:22 m (192 kbps 44100 Hz)