B2B Writing Success Podcast
Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.
Writing Business-to-Professional Copy
08-15-2018
One segment of B2B copywriting is writing for professionals such as speakers, physicians, or real estate professionals. In this week's podcast, Steve Slaunwhite gives you a few helpful tips on writing effective “B2P” copy.
Filetype: MP3 - Size: 31.1MB - Duration: 16:59 m (256 kbps 44100 Hz)
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Writing About Emotional Benefits
08-07-2018
It's important to write about both practical and emotional benefits. Use these tips when you're writing about emotional benefits so your prospect is convinced to take the next step.
Filetype: MP3 - Size: 20.68MB - Duration: 11:17 m (256 kbps 44100 Hz)
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Tips for Better Sales Conversations
07-31-2018
The better your sales conversations, the more clients you'll land. In this podcast, Steve Slaunwhite gives you tips on how to make sure your sales conversations give you the best chance of getting hired.
Filetype: MP3 - Size: 36.12MB - Duration: 19:44 m (256 kbps 44100 Hz)
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Writing for Micro Businesses — Part 2
07-24-2018
In a follow-up to Episode #87, Steve Slaunwhite dives deeper into the strategies and tips for working with micro-businesses.
Filetype: MP3 - Size: 33.47MB - Duration: 18:17 m (256 kbps 44100 Hz)
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How to Become an Expert
07-17-2018
When you become known as an expert, you'll have a much easier time landing clients. Steve Slaunwhite shares his tips to develop the expertise clients look for.
Filetype: MP3 - Size: 36.26MB - Duration: 19:48 m (256 kbps 44100 Hz)
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Should You Have Fixed Rates?
07-10-2018
Should your prices be fixed or variable? Steve Slaunwhite looks at the pros and cons of fixed pricing and when it might make sense to use fixed pricing.
Filetype: MP3 - Size: 29.67MB - Duration: 16:12 m (256 kbps 44100 Hz)
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What's Your Client Service Score?
07-05-2018
How well are you serving your clients? In this podcast, Steve Slaunwhite gives you a way to score your service level so you know how you can improve if needed.
Filetype: MP3 - Size: 33.53MB - Duration: 18:16 m (256 kbps 44100 Hz)
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How to Overcome Discouragement
06-26-2018
As freelance professionals, we're responsible for everything in our business. Sometimes that can be discouraging. Here's how you can overcome discouragement and keep moving forward toward success.
Filetype: MP3 - Size: 28.08MB - Duration: 15:20 m (256 kbps 44100 Hz)
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Future trends in B2B copywriting
06-19-2018
Steve Slaunwhite goes through nine trends he's seeing in B2B copywriting so you can jump on the upcoming opportunities.
Filetype: MP3 - Size: 30.26MB - Duration: 16:29 m (256 kbps 44100 Hz)
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Should You Work with a Low-Paying Client?
06-12-2018
Does it ever make sense to work with a client who pays less than your usual rate? Maybe, says Steve Slaunwhite. Here's when you might consider it…
Filetype: MP3 - Size: 26.66MB - Duration: 14:31 m (256 kbps 44100 Hz)
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