B2B Writing Success Podcast
Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.
Creating a Buyer Persona
02-21-2017
Before you start writing, you need a buyer persona. Find out more about this critical tool and how you can create a buyer persona if your client doesn't have one.
Filetype: MP3 - Size: 29.85MB - Duration: 16:15 m (256 kbps 44100 Hz)
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When a Client Cancels a Project
02-14-2017
What do you do when a client cancels a project after you get started? Steve Slaunwhite has some tips on how to handle this tricky situation and what to do up front to protect yourself.
Filetype: MP3 - Size: 25.03MB - Duration: 13:37 m (256 kbps 44100 Hz)
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Four Client "Motivators" That Get You Hired
02-07-2017
When do B2B clients decide to look for a freelance copywriter to hire? Steve Slaunwhite reviews the four main motivators that trigger a need for a freelance B2B copywriter.
Filetype: MP3 - Size: 29.85MB - Duration: 16:15 m (256 kbps 44100 Hz)
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Choosing the Right Writing Style
01-17-2017
Have you ever had a client object to the writing style you've used in their copy? Steve Slaunwhite explains how you can make sure you're using the correct writing style for the client.
Filetype: MP3 - Size: 22.12MB - Duration: 16:03 m (192 kbps 44100 Hz)
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Writing Radio Ads for Fun and Money - Part 2
01-10-2017
This week, Steve Slaunwhite gives you tips for writing B2B radio ads. Discover what it means to “write for the ear” and how writing for radio ads is different than other B2B projects.
Filetype: MP3 - Size: 26.44MB - Duration: 19:12 m (192 kbps 44100 Hz)
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Writing Radio Ads for Fun and Money - Part 1
01-03-2017
While many B2B companies don't advertise on the radio, there are some who do. In the first of a two-part series, Steve Slaunwhite explains how you can find companies who use radio and get the opportunity to write the script.
Filetype: MP3 - Size: 21.58MB - Duration: 15:39 m (192 kbps 44100 Hz)
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Managing a Website Writing Project
12-27-2016
Website projects are profitable high-profile projects. If you shine on a website project, you're likely to get more business from the client. Follow these strategies to manage a website writing project like a pro.
Filetype: MP3 - Size: 30.58MB - Duration: 22:06 m (192 kbps 44100 Hz)
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The SECOND Step to Reaching Your Goal
12-20-2016
Steve SlaunSetting your goal is the first step but if you don't do the second step, you're unlikely to achieve the goal. Steve Slaunwhite explains what you can do to drastically increase the chance of accomplishing your most important goals. white
Filetype: MP3 - Size: 19.79MB - Duration: 14:15 m (192 kbps 44100 Hz)
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When to Charge for Revisions
12-13-2016
A client asks for major revisions after you're done or they change direction in the middle of the project. How do you handle this awkward situation and when do you charge for the extra work?
Filetype: MP3 - Size: 26.6MB - Duration: 19:12 m (192 kbps 44100 Hz)
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The 4 Content Master Topics
11-29-2016
No matter how many articles or blogs you write, they all fall into one of four master topic categories. Steve Slaunwhite outlines the four categories and explains the goal of each one.
Filetype: MP3 - Size: 18.87MB - Duration: 13:34 m (192 kbps 44100 Hz)
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