B2B Writing Success Podcast
Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.
Should "Local" be Your Niche?
11-22-2016
Selecting a target market or niche will often lead to faster success. But can local businesses be a viable niche? Steve Slaunwhite explores the potential as a local B2B specialist.
Filetype: MP3 - Size: 23.16MB - Duration: 16:42 m (192 kbps 44100 Hz)
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When Long Form Copy Works in B2B
11-15-2016
One of the characteristics of B2B that many writers like is the prevalence of short copy. But there are some exceptions. Steve Slaunwhite explains when long form copy works in B2B.
Filetype: MP3 - Size: 30.96MB - Duration: 22:22 m (192 kbps 44100 Hz)
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Writing for Micro-Businesses with Juliet Austin
11-08-2016
Steve Slaunwhite talks with Juliet Austin on writing for micro-businesses — those with less than $2 million in sales and less than 10 employees. The opportunity might surprise you.
Filetype: MP3 - Size: 29.93MB - Duration: 21:37 m (192 kbps 44100 Hz)
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8 More Ways to Write Faster
11-01-2016
When you can write faster, you can increase your income, reduce your hours, or both. Use these eight tips from Steve Slaunwhite to complete your writing projects in less time.
Filetype: MP3 - Size: 30.96MB - Duration: 22:22 m (192 kbps 44100 Hz)
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Differentiating Yourself
10-25-2016
If you don't differentiate yourself from other copywriters, the focus turns to price. Steve Slaunwhite has six ways to show clients how you are unique.
Filetype: MP3 - Size: 26.6MB - Duration: 19:12 m (192 kbps 44100 Hz)
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Writing for a Start-Up or a New Product
10-18-2016
Writing for a new company or new product can be fun and exciting. But there are also some challenges. Steve Slaunwhite explains how you can overcome the challenges and enjoy the experience.
Filetype: MP3 - Size: 27.45MB - Duration: 19:49 m (192 kbps 44100 Hz)
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When a Client Goes Silent
10-11-2016
You've submitted your copy to a client and then… silence. What do you do? Steve Slaunwhite gives you helpful strategies for this odd, but not uncommon event.
Filetype: MP3 - Size: 23.7MB - Duration: 17:05 m (192 kbps 44100 Hz)
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Coming Up with Topics for Your Client's Content
10-04-2016
Steve Slaunwhite shares his tips for identifying topics to use when writing content for your client. Find out how you can consistently produce content your client's target market will want to read.
Filetype: MP3 - Size: 20.37MB - Duration: 14:40 m (192 kbps 44100 Hz)
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7 Ways to Boost Your Hourly Income
09-27-2016
Although you charge by the project and not by the hour, you still need to maximize how much you make for each hour your work. Here are seven ways to make more money without working more hours.
Filetype: MP3 - Size: 22.45MB - Duration: 16:10 m (192 kbps 44100 Hz)
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Writing Explainer Videos
09-20-2016
Be prepared when a client asks you to script an explainer video. Steve Slaunwhite outlines what an explainer video is and gives you tips for creating one.
Filetype: MP3 - Size: 21.49MB - Duration: 15:29 m (192 kbps 44100 Hz)
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