B2B Writing Success Podcast

Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.

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B2B Copywriting Tips

Creating Your Lead Magnet


What types of lead magnets work well for a B2B freelance copywriter's website? Steve Slaunwhite explains what a lead magnet is, which ones work best, and how you can use them throughout your marketing.

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Filetype: MP3 - Size: 24.21MB - Duration: 17:28 m (192 kbps 44100 Hz)

Research Tips for Long-form Content - Part 2


In part two, Steve has a big caution about the research you use and how you can find accurate information for your white paper or other content.

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Filetype: MP3 - Size: 19.52MB - Duration: 14:03 m (192 kbps 44100 Hz)

Research Tips for Long-Form Content - Part 1


In part one of a two-part podcast, Steve Slaunwhite shares his favorite tips for doing research for longer copy projects like white papers or e-books.

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Filetype: MP3 - Size: 26.56MB - Duration: 19:10 m (192 kbps 44100 Hz)

5-Step Copy Strategy


Use this 5-step strategy before you write any B2B sales copy to make the project easier and your copy much more effective. Steve Slaunwhite explains the process and walks through an example in this week's episode.

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Filetype: MP3 - Size: 20.03MB - Duration: 14:25 m (192 kbps 44100 Hz)

Winning the Conversational Style Argument


You know a conversational style works best for B2B copy but sometimes clients want a more formal style. Here's how to win them over so you can write copy for them that prospects will read and understand.

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Filetype: MP3 - Size: 27.52MB - Duration: 19:52 m (192 kbps 44100 Hz)

The Copy Fitting Problem


What do you do when you've written your copy and it doesn't fit in the space available for it? Steve Slaunwhite has seven tips to help you edit your copy without sacrificing its effectiveness.

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Filetype: MP3 - Size: 28.33MB - Duration: 20:28 m (192 kbps 44100 Hz)

The Copywriting Tip Almost No One Follows


Steve Slaunwhite says if you'll do this one thing, your copy will be much better. It's especially important if you're writing sales copy. Do you do it?

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Filetype: MP3 - Size: 25.52MB - Duration: 18:25 m (192 kbps 44100 Hz)

Terrific Email Writing Formula


B2B companies use email marketing extensively. In this week's podcast, Steve Slaunwhite gives you a copywriting formula to help you write better promotional emails for your B2B clients.

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Filetype: MP3 - Size: 22.63MB - Duration: 16:18 m (192 kbps 44100 Hz)

Making Blog Writing Profitable


Blog writing can be profitable — but you must take the right approach. Steve Slaunwhite reveals five tips that can make blog writing more profitable.

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Filetype: MP3 - Size: 26.94MB - Duration: 19:27 m (192 kbps 44100 Hz)

Boosting Your Creativity


How can you be more creative when you need a new idea for a client's project? Steve Slaunwhite shares his strategies to get the creative juices flowing.

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Filetype: MP3 - Size: 27.89MB - Duration: 20:08 m (192 kbps 44100 Hz)

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