B2B Writing Success Podcast

Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.

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B2B Copywriting Tips

Subject Line Writing Ideas


This week Steve Slaunwhite explains how the principles of writing good headlines apply to email subject lines. Find out how to write email subject lines that will get your email opened and read.

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Filetype: MP3 - Size: 25.62MB - Duration: 18:29 m (192 kbps 44100 Hz)

Headline Writing Ideas


Writing headlines can be a challenge for B2B writers. How can you come up with the perfect headline? Steve Slaunwhite explains a couple of his favorite strategies you can use to write effective headlines.

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Filetype: MP3 - Size: 30.71MB - Duration: 22:12 m (192 kbps 44100 Hz)

Copywriting Makeovers


Not every copywriting project involves creating copy from scratch. Sometimes a client needs existing copy updated or first draft copy polished into a final draft. Here's what you need to know and which situations you should avoid.

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Filetype: MP3 - Size: 21.94MB - Duration: 15:48 m (192 kbps 44100 Hz)

Writing About Products You Don't Understand


Sooner or later you'll be asked to write about a product you don't fully understand. Don't turn the project down… instead use these tips from Steve Slaunwhite to accept the project and produce a professional result.

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Filetype: MP3 - Size: 23.09MB - Duration: 16:39 m (192 kbps 44100 Hz)

Secrets of Sell Sheets


Sell sheets are the most common print-style brochure used by B2B companies today. Steve Slaunwhite explains the different types of sell sheets and his tips for writing them.

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Filetype: MP3 - Size: 24.46MB - Duration: 17:39 m (192 kbps 44100 Hz)

Asking for a Referral


Steve Slaunwhite explains his technique for getting referrals without damaging the relationship with your client. With Steve's tips, you can quickly grow your B2B copywriting business.

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Filetype: MP3 - Size: 21.4MB - Duration: 15:25 m (192 kbps 44100 Hz)

Crafting Your Email Signature


Are you overlooking a powerful marketing tool? Steve Slaunwhite talks about the value of your email signature and the role it can have in your marketing in this week's podcast.

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Filetype: MP3 - Size: 29.13MB - Duration: 21:09 m (192 kbps 44100 Hz)

Simple Negotating Strategies


What do you do when the client balks and your price and asks if you can do better? Steve Slaunwhite explains when you should negotiate and gives you five ways to negotiate on price.

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Filetype: MP3 - Size: 24.15MB - Duration: 17:25 m (192 kbps 44100 Hz)

Should I Take the Lead?


Freelance copywriters don't typically operate as the project manager or marketing director on a project. But that doesn't mean you can't. Steve Slaunwhite explains when you may want to take the lead on a project.

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Filetype: MP3 - Size: 25.03MB - Duration: 18:03 m (192 kbps 44100 Hz)

Getting B2B Scripting Gigs, Part 2


In part two of Steve Slaunwhite's two-part series on scriptwriting, find out how to write all four types of B2B scriptwriting projects. Use these tips to develop better scripts for your clients.

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Filetype: MP3 - Size: 34.04MB - Duration: 24:37 m (192 kbps 44100 Hz)

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